Monday, 10 January 2011

Internet research into institutions and readership figures







Figures from January - June 2009


The world’s biggest-selling film magazine EMPIRE celebrates its 20th anniversary year with a sixth consecutive ABC rise to 194,016.Q continues to be the UK’s biggest selling music monthly with a circulation of 100,172. Its unrivalled access has allowed it into Bruce Springsteen's inner sanctum, Noel Gallagher's family secrets and U2's make-up box for world-beating exclusives has not only driven newsstand sales of the magazine, but provided complimentary content for Q’s digital offering - qthemusic.com, Q TV and Q Radio.
MOJO is the second highest selling music monthly after stable-mate Q at 97,722. From Fleet Foxes to The Who to Nick Drake, MOJO remains dedicated to getting to the heart and soul of music - whether its new, cult or classic.

KERRANG! remains the UK’s best-selling music weekly at 43,253.  Changes in market conditions and music consumption have affected sales, but Kerrang! remains committed to serving its passionate rock readership with a weekly dose of news, features and reviews of the weeks hottest, gigs, albums and new music.
Stuart Williams, MD of EMPIRE, Q, MOJO and Kerrang!, commented:
“It’s been a huge year for the EMPIRE team, and it was the most extraordinary experience to work with the greatest ever movie director to create the greatest ever issue of EMPIRE in its 20 years.
“Q, MOJO and Kerrang! all have strength in breadth and depth in being complete 360 brands. Each continues to lead and define the music market by connecting all manner of music fans with their music heroes via groundbreaking editorial access and content.”




Figures from January - June 2010
 
Empire  - 179,064 (m)
Kerrang! - 44,013 (w) 
MOJO - 91, 678 (m)
Q - 89,450 (m)

As you can see from this bit of information, Empire magazine had the most readers out of these top 4 music magazines with Kerrang closely following. Although Empire has the most readers, their figures have dropped 14,952 in one year. MOJO and Q have both dropped down in figures as well so even though Empire lost readers, it is still the most popular magazine and so I will base my magazine around the same style that Empire and Kerrang use. Because Empire is a film magazine, I will combine the two magazines into mine and make it more hybrid.






As you can see from this chart, there is no music magazines in the top 30 bestselling newstrade titles. The majority of magazines are female gossip reads which may show that females may buy more magazines than males. In the top 100 bestselling newstrade titles, Top of the Pops magazine is at number 60 and is the only music magazine in the chart.


Information from http://www.marketforce.co.uk/downloads/Marketforce_JJ10_ABC_Summary_Report.pdf

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