Treatment Sheet

Target Readership: I want my audience to be aimed towards teenagers aged from 17 up to people in their mid-twenties. My magazine will mostly be read by people that can either play their own instrument, are interested in the latest gigs, or are just generally interested in the genre of music that will be advertised in my magazine. The type of person that may not read my magazine would be the type of teen or young adult that may only like one genre of music. This would be a problem because my magazine will have different types of genres and if one genre dominated the whole magazine, it would probably result in less sales than a magazine with a variety would.

Form and Style: My magazine will be an A4 sized magazine which will contain new music, gigs, upcoming artists, interviews and reviews of albums and singles. On the cover, I will use bands with a similar style and age or bands that are popular and have been around for a long time and that everybody knows. The colour theme is black, red and white as these colours are used on big music magazines such as Kerrang! and Q so the coverlines and masthead will be these colours. The band featured on the front cover will always be wearing different colours with the exception of black. The coverlines will be eye-catching quotes or slogans which will attract the reader into buying the magazine. The magazine will be priced at £2.50 which is quite an affordable price for a music magazine.

Themes and Typical Features: My magazine will have many regular features that will appear in every issue; features such as reviews, for example. The main feature that will appear in every month will be the interview with the artist that appears on the front cover every issue, and the double page spread will always be that interview. There will also always be a real life story of a reader recommending a gig that they've attended. This way, other readers will have an insight to gigs from the opinion of somebody else rather than just the writer of the magazine that is giving you their opinion every issue. Inside the magazine, I will still stick to my colour theme of red, black and white and each heading of the pages will be these colours. Writers will use language that the target audience could use such as slang, as this will get the readers even more interested in buying the magazine.

Potential Advertisers: In my music magazine, I will have adverts such as upcoming gigs, new albums/singles and ring tones. In Q, for example they have adverts for alcohol and technology. An alcohol advert would work but having an advert for technology wouldn't work as well because it's too expensive for my target audience age to afford.

Editorial Team: The editorial team for my magazine will be made up of writers and designers that know what they're talking about with all genres of music, although when it comes to the gig opinions, I will use the writing skills of the audience. Writers will be aged around 20-40 and of both sexes. This way, you have a range of likes and dislikes that can intrigue the audience more than having just one aged, one gendered writers.